I'm a bit late commenting on this post by Fred Wilson from a couple of weeks ago. This idea must be in the water a bit these days - the same ideas behind Wilson's post are behind the new book I am currently reading titled Getting to Plan B by John Mullins and Randy Komisar. Also some of the same ideas are used by Eric Ries in his Lean Start-up concept. And it's all very much aligned with work that I've been doing around planning/strategy being an ongoing and continuous process rather being episodic. More on Getting to Plan B in another day or two after I finish reading the book. Here's what Fred Wilson has to say (emphasis is mine):
I've found myself saying "events overtake companies" a lot this week. I'm not sure exactly why it was the phrase of the past week, but I did spend a lot of time talking to entrepreneurs running businesses that are growing rapidly, causing the founders to rethink their strategic plans.
I think less than 20% of the companies we back end up doing what they started out planning on doing. They build something, get it into the market, and then things happen. ...
There are two big takeaways from this for me:
1) Don't get too attached to your strategic plan. If the market is telling you something different, go with it. The best entrepreneurs I know are great at "listening to the market" and quickly taking that input and reshaping the business to take maximum advantage of it.
2) Don't spend too much time on planning. ...
But don't take this post as a dismissal of the value of strategy and strategic planning. Strategy is critical. Everything flows from the basic strategic plan of the business. You need to have one, but keep it really simple at the start and be prepared to evolve it quickly once the market starts talking to you. If events start overtaking the company, go with them, it's usually the best approach.
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