Wow, it's looking like 2009 will go down as the year of business models around here. First the business model centric Getting to Plan B by John Mullins and Randy Komisar, which we just got done reviewing. And then today, a brown box shows up in the mailbox and out pops my copy of the just published Business Model Generation by Alex Osterwalder and Yves Pigneur. It's a fantastic-looking book that I am very much looking forward to reading this week.
Business Model Generation is the result of a lengthy project that is described on Osterwalder's website/blog The book describes a complete process to help you understand, design, and differentiate your business model. It includes a great visual tool for modeling and describing a business model.
The book itself is the result of an interesting design process and is not your standard business book. The book's design and the thinking behind it is also discussed on Osterwalder's blog (just scroll down a little way) or on the book's website. It's very much the result of real design thinking by a talented team of collaborators. My congratulations to all involved!
There will be more on this subject later this week after I've had a chance to read the book. But I'm looking forward to not only discussing Osterwalder and Pigneur's thinking but comparing and contrasting their view of a business model with that of Mullins and Komisar.